To prepare the dates supplier company for the participation in the World Food-2017 exhibition, together with the booth builder, we created the concept.

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In the design concept, they decided to convey the luxury, wealth and beauty of the East. The booth was supposed to resemble an oasis in the middle of the desert.

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The booth concept included the following features.

• Luxurious golden with black color pallete + sandy shades.

• Soft golden sofas with lots of pillows.

• Juicy emerald greens sliding down the wall.

• An image in a semi-circular arch in a desert oasis landing zone, with sprawling palm trees, a water source and a bright blue sky.

• A close-up of a girl with appetizing dates on a platter. The image of the girl seemed to dissolve in the darkness, which created a feeling of alluring mystery.

• Round luminaires with multi-colored glass to create soft lighting and shadow effects.

• Columns with intertwining gold patterns and reception on two sides.

• Transparent showcases for the presentation of goods.