Creative director: Alyona Trifonova.
Copywriters: Igor Kun, Marina Danilova.
Product: superfoods.
Brand: Products of the XXII century.
Company: "Products of the XXII century", LLC.
Task: to update B2C account of the brand in Social Media, to launch a new B2B account.
Period of leading the project: September 2019 - March 2020.
As part of the work on the project, the following was done.
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The design style of the brand's social networks has been developed.
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A content plan was drawn up, rubrics were thought out.
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Texts were written.
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Photographs have been taken.
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Started cooperation with bloggers.
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Launched targeted advertising.
In addition, we supported followers online: answered the questions, comments and work with orders which we received in direct.
Account B2C
Account B2B
Post text example
GETTING READY FOR THE PANCAKE WEEK WITH SUPERFOODS
Pancake week is coming soon (February 24 to March 1). And all of us are waiting for pancakes - a traditional Russian dish, the number of recipes for which exceeds one thousand! Shops are stocking up on ingredients for baking, and cafes and restaurants are updating their menu - who is more original?
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So, here is our selection of useful products on the eve of Pancake week.
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GLUTEN FREE FLOUR
✨Chia black cake flour. For healthy baking, ideally combined with wheat and corn flour.
✨Amaranth premium cake flour. Flour with a light texture and a nutty flavor.
✨ Premium coconut flour. Flour from the pulp of coconut with the aroma and taste of exotic nuts. Mixed with other types of flour.
✨ Purple ground corn, superfood. Flour from Peruvian corn has rich natural purple color.
✨ Brown flax cake flour. Flour with a mild aroma and taste for making healthy pastries.
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PLANT MILK
✨Coconut premium milk powder. An excellent vegetable base for the preparation of milk with coconut flavor.
✨Coconut milk SUN RICH, fat content 17%, jar 400 ml. Prepared milk from the pulp of tropical nuts.
PREMIUM VEGETABLE OILS FIRST COLD PRESSED
✨Cocoa butter. Cocoa butter with a delicate chocolate aroma from natural cocoa beans.
✨Coconut oil. Coconut oil is ideal for high temperature frying.
✨Chia black premium oil. A useful and original alternative to the usual vegetable oils.
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SWEETENERS
✨ Coconut premium sugar. Sugar obtained from the nectar of coconut palm flowers.
✨Lukuma superfood powder. Ground Peruvian lucuma fruit, with a naturally sweet taste, can help minimize sugar intake.
✨ Yakon premium syrup. A natural sweetener derived from the juice of yacon tubers can be used as an original topping for baked goods.
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There's still time to place your order! And we will remind you about various packaging options and fast delivery :)
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You can place an order through the website www.p22v.ru, by phone: +7 (958)4050678 or email: social@p22v.ru.
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