In order to prepare the company producer of popcorn for participation in the Prodexpo-2023 exhibition, together with the booth builder, we created the concept.

In the design project, it would be necessary to present clearly all the brand lines and emphasize the variety of popcorn flavors.

​

The booth concept included the following features.

• Volumetric hanging popcorns that immediately tell visitors what products are presented at the booth.

• Illuminated reception, decorated with a "mosaic" of cups with popcorn. So visitors were immediately shown the packaging of the goods.

• Volumetric box, repeating the packaging of popcorn on an enlarged scale in human growth. The pack was used as a photozone.

• Three vertical shelvings corresponding to the three lines of the brand were supplied for product display. We made the shelvings through and illuminated so that the products could be seen both near the stand and inside it. Each shelving was painted in the color used as the main communication color of a particular line of the brand. Scarlet - for the "classic" popcorn line, green - for the "bio" line, honey - for the "gourmet" line. At the top of each shelving, we placed illuminated logos. Additionally, we signed each line on the ends of the shelvings from and applied icons for faster identification.

• Three round tables in the seating areas were decorated to match the three shelvings. The surface of the tables was decorated with scarlet, green and honey coating. On each of them we put vases with fresh white flowers. Armchairs were chosen as comfortable, soft, conducive to communication, in creamy color.

• Also, the products were laid out in two illuminated niches, next to the seating areas at the back of the booth.

• The main colors of the booth were natural, sky and grass colors. For an additional natural accent we used thick greenery hanging from the beams.

• At the booth, we provided for interactive. On a huge spinning wheel, we placed all existing flavors of popcorn under the CorinCorn brand, dividing them into flavor groups. Each visitor could spin the wheel and get a -10% discount on the order of popcorn that fell in the direction of the arrow. In this way, we encouraged customers to place an order immediately after the exhibition and at the same time let them learn more about the entire palette of brand flavors.