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Brand Manager: Alyona Trifonova.
Brand: Altera Pars.
Client: "Altera Pars", LLC.
Task: draw attention to blood donation at the Samara blood transfusion station.
A festive event was organized in honor of World Donor Day. The concert program included performances by creative groups. We attracted a photographer and a videographer, organized competitions with prizes, presentation of memorable gifts from the organizers and sponsors in exchange for a ticket that donors received after donating blood.
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