Creative director: Alyona Trifonova.
Filming and editing: Ilya Lyubimov.
In the frame: Alyona Trifonova, Kamil Tairov.
Product: popcorn.
Brand: CorinCorn.
Company: "Goryachiye krendeli "Sever", LLC.
Task: shooting for the video blog.
In order to tell consumers about its product and brand, the company decided to shoot several videos and post them on its YouTube blog channel. We organized the entire filming process, which included the following.
1. Choosing themes for videos.
To understand which topics will be most interesting to the brand's audience, we decided to test several different directions: experiment and comparison of two methods of brewing coffee; a story about the coffee varieties of the promoted brand; a master class on drawing with coffee paints; a dessert recipe with coffee from a famous chef.
2. Scripts.
3. Storyboard.
4. Selection of props.
5. Search for a location.
6. Work with speakers.
7. Work in the frame.
8. Coordination of the entire filming process on the set, work with guests, company employees, representatives of the location and filming contractors.
9. Viewing the resulting material right on the set, adjusting if necessary.
10. Editing control.
Comment from Kamil Tairov, Sales Manager "Goryachiye krendeli "Sever", LLC
"It was easy and simple to work with Alyona on the project. She thought through all the details perfectly, sent the timing and script in advance, prepared everything we needed for shooting. We talked about what and how will happen on the set, who and what will do. So, on the shooting day, despite the excitement, everything went smoothly. For our company, this was the first experience in the studio, and thanks to Alyona, everything turned out great - as she promised. I'm glad that I participated in the creative process!"
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