Portfolio - Marketplaces - CorinCorn Bio
CORINCORN BIO
product cards for marketplaces
Creative director: Alyona Trifonova.
Designer: Evgeny Korolev.
Product: popcorn.
Brand: new.
Company: "Goryachiye krendeli "Sever", LLC.
Task: to design new product cards for the Bio popcorn product line.
To increase sales on marketplaces, it was necessary to change the design of product cards, to make them more competitive and selling. Below you can see the original design and the new design we made.
Old design
New design
The new kit structure includes the following images.
1. Image presentation of the product - to attract attention in the feed.
2. Advantages of the product.
3. A large photo of the front packaging on a white background, so you can see it in detail.
4. A large photo of the back of the packaging on a white background, so you can see the composition, expiration date, etc. in detail.
5. Card with composition, description of taste - in order to focus on the composition, emotional perception.
6. Photos of the goods "in life".
7. Photos of the goods "in life".
8. A visual representation of the number of packs in a box.
With the help of a bright, interesting and stylish design, we highlighted the product in the feed, it became more visible and began to attract more attention. Within a month, sales increased by 50%.
What guided the creation of a new design?
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I wanted to make it bright and noticeable, so that it catches the eye when scrolling the tape.
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But at the same time I didn't want the design to be gaudy. The layout should be without "littering" with small infographic icons.
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Stand apart from competitors.
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Follow the style of the brand line to stay recognizable.
The brand line consisted of three SKUs at the time the design was created. For each SKU we developed its own design but in the same style.
For each product we created cards with 2, 4, 8, 10 packagings of popcorn in one order. To illuastrate the amount of goods in one order we changed the first and the last photo in the product card. The cards were created in two formats of different sizes: for ozon marketplace and for wildberries marketplace.
Do you want something like this?
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